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scotts has had a long relationship with independent retailers throughout its history.
it was the independents who helped make
scotts what it is today. so in order to show those retailers how important they are to the company, scotts released a line of products exclusively for independent retailers. products that will never make it to the shelves of big box stores.
this campaign is meant to raise awareness
in the independent garden centers and
hardware stores and show them that scotts
is offering products to help their businesses succeed. that because of these exclusive products, customers will be going to them instead of the bigger, chain stores.