Augason Farms has a rich history in the dehydrated food category. Originally created for large emergency situations where they saw success in the industry, they newly wanted to expand to other dried food categories like Pantry and Outdoor. We were tasked with coming up with a new brand position, visual and tonal strategy and deciding upon the relationship between the new brand segments. Prepare for Delicious™ became the way to relate to three very different consumers. Everyone loves the feeling of being prepared for whatever means the most to them in their unique lives, emergencies big and small.
Strategy - Positioning - Brand Evolution - Packaging System Design