This family business was growing and needed a fresh look to prove it. This rebrand consisted of an overhaul of their current logo, packaging, merch and sales tools. Their product strategy is taking a common snack and adding a little twist to it. This exciting aspect could come in the form of a new fruity flavor, a unique size, etc. The packaging needed to reflect this but be prescriptive as to what the product is.
Strategy - Rebrand - Packaging - Website - Merch
Images: PGN Agency