A cannabis lab with good people, good service and good science. Pure Cannalyst asked for a brand that felt approachable yet reliable and not as stuffy as some of the other cannabis labs. Using a good tagline, bright colors and a playful cannabis leaf that doubles as a an asterisk really brought to the forefront that in this industry, you can have a lab that is professional with personality.
Strategy - Branding - Website - Merch - Collateral