AVID Cider Co. wanted to take a new approach to fermented beverages and dip their toe into the ready to drink canned cocktail world. They wanted to be sure this brand spoke to the cocktail lovers who enjoy the ritual and process of making a drink, but also need that quality and care on the go. To highlight the love of the cocktail, as well as the fresh ingredients, we made a brand focused around flavor forward cocktail posters, a vibe cocktail lovers know well.
Strategy - Branding - Packaging - Point of Sale