Indigo Culinary Co.’s main goal is to celebrate Afro Atlantic Culture and tell stories of how their ancestry and food shaped who they are today. Taking inspiration from patchwork, a historically beautiful way to tell stories, we created a packaging system that abstracts ingredients, geographic points and even taste profiles of each product. When put together they create a special patchwork that can only be embraced by a brand with such bold stories and rich flavors.
Strategy - Branding - Packaging