While walking through the grocery store, we noticed one of our favorite pickle companies had so much opportunity to create more branded touchpoints. We contacted them with the idea of designing caseboxes and I starting putting the puzzle together. With a couple different product lines, many flavors within each, we needed a simple, cost effective solution and custom tape was the answer. This was the project that kept on giving as I have now worked on over five McClure’s packages and counting.
Strategy - Packaging - Social - Merch
Copywriting: Dillon Platto